Canadian Cartoons Save Lives

Marketing is powerful, but the real power of PR is the ability to affect people's lives. Canadian cartoons (public health announcements) starring three condom characters "The Three Amigos" are taking the world by storm. Translated into a multitude of languages, these illustrations reach the root of problems that aid organizations have been battling for decades, providing an educational tool to save lives. This is PR to be applauded, with innovative use of media, targeted communications, and a resulting public benefit. Oh yeah, business also wins: Condom sales increased by millions :)