Tuesday, September 11, 2007

Back to Work - Continuing Education

After soaking up summer fun, September means back to work, or back to school; for me it's a bit of both. Though school was over when I graduated the Public Relations program at Loyalist, the learning continues working in the world of PR.

Photoshop class felt like a hurdle to jump for graduation, in fact it was a springboard to learn an essential tool of the trade. Now that I'm using the program every day, as well as Indesign and Illustrator, I'm only just discovering the amazing capabilities and design options these programs have. It takes many hours of practice with these tools to develop the skills required to produce great communication materials, and every time I use them I learn more.

These are not the only skills I'm putting into hard practice. By starting up my own small business I have an opportunity to apply PR knowledge; finding my target audience, developing my own promotional materials, and networking my business without the cost of advertising. So though I'm working, my education is not over, it's in a constant state of growth and I keep feeding it plenty of practice.

And the results: I'm receiving payments on my invoices already. It's my second month in business, and I've been so busy with "real jobs" I haven't had the time to develop my website or keep up with my blog. :-)